Smart Ideas are an award-winning family run card and gift retailer which was founded in 1978 with the opening of their first shop in Droitwich in Worcestershire. Since then they have grown steadily and now have seven shops in the West Midlands and one in Banbury.
As a successful high street based company, they had never seen the value of online marketing and did not have a website. Smart ideas approached us as they had no experience in how to go about planning and implementing a new digital platform.
The brief was to create a simple website that reflected them and their family values, their brand identity that had a strong presence on the high street, was easy to navigate and importantly something they could update quickly and easily themselves.
Our final design is a clean monotone responsive design that uses simple navigation and links to both the brands they sell and to their social media platforms, which they were developing in conjunction with the website.
We also commissioned new store and location photography for them to utilise, so that the design was complemented with quality images.
Assa Abloy briefed us to produce a self-assembly exhibition stand for a small show attached to a conference. The space was 3m wide by 2m deep. It had to feature two separate products but with a consistent theme and look to the content.
The stand would also be used at future events, sometimes only featuring one product. In addition the client wanted to display a product video on an iPad with audio being delivered through multiple headsets connected wirelessly.
We looked at various options of different types of self-assembly stands and selected a system consisting of two 1m wide banner stands connected with a 0.5m wide flexible inner panel. The flexible inner panel enables curves to be formed in the stand display so it can be used to form many different configurations to suit the exhibition space available.
We designed the graphics of the stand so the two outer panels could be standalone for smaller events or linked with the inner flexible panel to create one larger stand with a continuous image. The wheeled carry case for the stand can also be converted into a counter stand with wrap around graphics.
Expanding its portfolio of heating products and accessories, the Worcester Wave was the first of a new line of advanced heating and hot water controls from Worcester, Bosch Group.
Venturing into a new and innovative market place, the Wave is Worcester’s answer to remote heating control, similar to the British Gas Hive or Nest controls, but with added advantages including controlling hot water temperature as well as heating.
Worcester asked Market Link to provide a range of approaches to launching Wave to the trade arena.
As with all our projects, a strategic mix of communication and media channels were utilised, including trade press, PR, merchant point-of-sale, merchandise and trade events, online and SMS activity.
Initial response to the Wave launch was overwhelming from both major plumbing merchants and installers.
We were asked to develop a new consumer-focussed range of literature for Worcester, Bosch Group. Worcester have a large range of boiler and renewable solutions for heating and hot water, so a design solution that was flexible and easy to translate to many differing products had to be developed.
Each of the brochures we were asked to look at contain a lot of technical information, which can appear daunting to the man on the street, so this information had to be made accessible and easy to understand.
We were responsible for the entire project, from initial layouts, sourcing and art directing photography, copy writing, developing consumer-friendly technical images and art working the final brochures ready for print.
To see more of the Worcester gas boiler range brochure, click here.
To see more of the Worcester oil boiler range brochure, click here.
To see more of the Worcester Handy Hints brochure, click here.
For many, many years, we have created and produced new and used car literature and marketing materials for many marques and brands. From Rover and Reliant to Nissan and Isuzu, our creative, artwork and production teams work quickly and efficiently within the tight brand guidelines dictated by the manufacturers.
Beyond selling new and used cars, the crucial revenue stream for dealerships is the after sales offering, lead by servicing and MOTs. We produce bespoke campaigns each motoring quarter for each of the marques that we promote. These benefit from our full-integrated approach and include all copy writing, design, illustration, photography, production both on and off-line, mailing and effectiveness reporting.
Brands and marques we work on.
• Abarth • Alfa Romeo • Dacia • Ford • Fiat • Hyundai • Isuzu • Jaguar Land Rover • Jeep • Kia • Lexus • Lotus • Mazda • Nissan • Peugeot • Renault • Skoda • Toyota
Does your dealer marketing need an injection? Then contact us and we can start to drive your business forward.
Union required an animated video for use in sales presentations, their YouTube channel and their website to promote the Union brand and products. Union manufacture locks, hinges and door closers for the professional locksmith industry. The brief was to reinforce their brand credentials and remind people of their heritage.
Edwards Motors contacted us as they wanted to to work with a local design agency that could give them something above and beyond the norm in terms of dealer websites.
The underlying message in the brief was to create a website that reflected them and their values, was not just another run of the mill dealer/franchise website and importantly something that was easy to update themselves. Edwards Motors really wanted something bespoke and had been approached by many larger web companies who create off-the-shelf template sites for many other dealers around the country.
Our final design uses easy navigation tabs to help get the user to the most popular parts of the site quickly. View the site here.
This design was then adopted and developed for their sister company, Edwards Motorhomes . Apart from the generic pages that are required for selling cars, new, used, servicing etc, we also developed a blog area for the site, so Edwards Motorhomes customers could share their own motorhome adventures. View the site here.
We have recently updated and redesigned a suite of technical literature for SolaX (pronounced Sola-X).
The new literature is a response to their brief to create a clean, simple, technical feel but to include a 'consumer' element.
As stand-alone literature, the sheets provide overview information on SolaX products with full technical data on the reverse. The new literature reinforces their brand by incorporating current colours and typefaces, combined with our development of the "arrow" shape and carefully selected consumer-focussed images that reflect the benefits of their products.
Each piece is designed with the ability to be translated into several languages including German, Dutch and Turkish.