Market Link’s PR team of Steve Paddock and Michele Turner were recently involved in the launch of a major new commercial property development in Brierley Hill – on a waterside site overlooking the Merry Hill Shopping centre.

Developers Westfield who own shopping centres around the world, are planning to build two major new office buildings at Daniels Wharf along with a major apartment development that will provide up to 180 new homes on the site too.

To get the development off to a flying start, an event was held in the adjacent Copthorne Hotel to which all relevant parties were invited – property agents, current occupiers of other properties in the vicinity, potential occupiers, the media and of course dignitaries and members of local authority and related bodies in the Black Country.

But this was an event with a difference. A ‘live’ TV broadcast was set up in the hotel’s conference suite, with TV personality Paul Hendy as compere and celebrity chef Brian Turner there to cook the attendees lunch live on stage! The half hour presentation worked really well and the event has achieved significant media coverage generated by Market Link PR on the back of the impressive new development that will kick-start a huge regeneration project for the area that will see massive investment over the next ten years and more.

“It was a really good event with praise from all angles for how it went and for Brian who was magnificent,” said namesake Michele Turner. “The media who attended were fascinated by it all and its an idea we might well roll out again for clients in the future!”

October 2006