ADVERTISING
Advertising is the traditional starting point for a product launch, event promotion and service announcement. Key to success is the strength and clarity of message. Market Link has many years experience in originating, co-ordinating and managing successful campaigns. We take time to understand you and your offering, then discuss ideas, sketch visuals and plan strategies prior to presenting our thoughts. Because careful consideration combined with original thinking produces successful advertising.

MEDIA PLANNING AND BUYING
Very few advertising and marketing agencies book their own media: most outsource it to an independent operation over which they have no direct control. Market Link has an in-house planning and buying department that works alongside the campaign planning team to secure accurately targeted, cost-effective space across a broad range of specialist publications. This enables us to secure better positions, keener rates and occasional last-minute bargains. Faster. As a result, your marketing budget will certainly go further.

DESIGN
Creativity that releases the imagination is one thing, but creativity that releases your customer’s purse strings is a different proposition. We create identities, brandings, brochures, catalogues, technical literature and promotional print for a hugely diverse client base. All with your specific aims clearly in mind. Our team of account executives and art directors work in tandem with copywriters, illustrators, photographers and you to achieve your goal. The resulting print fulfils the promise, gets results and looks good.

PRINT BUYING
We have in-house print and finishing expertise that encompasses specifying, buying and management. We liaise regularly with a number of printers and understand their strengths and specialities. We then use this knowledge to procure the very best price, oversee a problem-free print process and present an end product to be proud of.

PUBLIC RELATIONS
We offer a vastly experienced, highly professional approach to ensure that a regular stream of positive coverage appears in all relevant media, via trade, local, national or international press, and on broadcast media. We have a wealth of in-house and consultancy expertise and a friendly, disarming approach that makes friends and influences opinions.

We build good working relationships with our clients' relevant media and then monitor coverage, evaluate effectiveness and provide updates. Should you need a communications audit, we offer a precise, concise service that will raise awareness levels, sharpen your image and improve information delivery. We can, through close links with our sister company, become your conduit into design, advertising, viral and web marketing.

If you're a potential client, let us offer you an incentive: a free initial meeting and a free target media list from our up-to-the-minute database. Together we can plan a carefully-targeted campaign and who knows where the adventure might lead?

DIRECT MARKETING
When you need access to a potential customer, there are few better ways in than their letterbox or their inbox. Eye-catching direct marketing transcends junk mail and grabs the attention. The message can be posted or emailed, depending on budgets and target data, and we have plenty of experience in producing everything from one-off letters to multi-stage campaigns.

ELECTRONIC MEDIA
This fastest growing media is an invaluable tool in producing marketing material with added dimension at attractive costs. We manage digital and online media projects, overseeing the concept, content and design, pooling the resources of industry specialists in coding, programming and construction.

WEBSITE DESIGN
Your website should be your key marketplace presence. It’s open 24 hours a day, 365 days a year, available worldwide and is often the first port of call for any new customers. Designed in conjunction with your other marketing materials, it’s a must-have platform. Intranet, extranet, microsites, corporate sites, e-commerce; your fundamental message, identity and campaign can be incorporated to maximum effect.

SMS AND VIRAL MARKETING
Market Link can integrate your campaign into highly-effective, mass-target text messaging and e-marketing. If your message needs it, we’ll use it, advising you of the best ways to encourage participation, create brand loyalty and take advantage of invaluable captured data.

EXHIBITIONS
Market Link is well-versed in helping clients select events as venue launch-pads for new products and services as well as profile-raising occasions. We advise on buying the right space, choosing a modular or custom-built technique and transferring your message into an eye-catching system. We build models to illustrate our ideas so that you fully appreciate how your 3D environment will appear. We liaise with stand construction specialists to ensure that the right materials are specified. We then produce the graphics to guarantee that your presence creates the impact that you demand. And we stay in contact with you throughout the show to make sure that you have all the marketing resources that you need.

POINT OF SALE
Signs, posters, leaflet holders, shelf barkers, graphic panels, lightboxes, suggestion boxes, counter promotions, vinyl banners, data strips, A boards, dump bins. You name it, we’ve done it. Or we can do it. High impact, highly-effective messages in extremely competitive environments, from shops and trade counters to distributors and wholesalers. And always on-brand, within budget and treated with the same dedication and commitment as any other marketing material.

STRATEGIC PARTNERSHIPS
The marketing mix available to a client is huge, complex and invariably specialist. We recognise this fact and source the very best people to help us convey your marketing message as strongly and as professionally as possible. Established creatives: photographers, illustrators, artists, copywriters and signwriters, as well as new media specialists: coders, programmers, authors and animators. We embrace their expertise, then liaise, manage and use it to your benefit and, should you be interested in exploring other unchartered marketing territories, we are more than happy to help source the best people to achieve your goals.