Smart Ideas are an award-winning family run card and gift retailer which was founded in 1978 with the opening of their first shop in Droitwich in Worcestershire. Since then they have grown steadily and now have seven shops in the West Midlands and one in Banbury.
As a successful high street based company, they had never seen the value of online marketing and did not have a website. Smart ideas approached us as they had no experience in how to go about planning and implementing a new digital platform.
The brief was to create a simple website that reflected them and their family values, their brand identity that had a strong presence on the high street, was easy to navigate and importantly something they could update quickly and easily themselves.
Our final design is a clean monotone responsive design that uses simple navigation and links to both the brands they sell and to their social media platforms, which they were developing in conjunction with the website.
We also commissioned new store and location photography for them to utilise, so that the design was complemented with quality images.