Direct marketing has increased in importance many fold over the past ten years. Whether traditional direct marketing, e-marketing, SMS marketing or social networking marketing, it all offers the ability to target messages very specifically at target audiences that want to hear what you have to say to them. The availability of very targeted databases today makes direct marketing more vital and more effective than ever. From finding the right methodology to target these people, to purchasing the right lists, to developing the message, to ensuring delivery of the message to the right people in the best possible way – that’s our job. It’s not rocket science. Like most of marketing… it’s common sense. Understanding the process. Having access to the information. Being able to produce the messages in acceptable formats. And of course, the odd chocolate biscuit along the way…