Expanding its portfolio of heating products and accessories, the Worcester Wave was the first of a new line of advanced heating and hot water controls from Worcester, Bosch Group.
Venturing into a new and innovative market place, the Wave is Worcester’s answer to remote heating control, similar to the British Gas Hive or Nest controls, but with added advantages including controlling hot water temperature as well as heating.
Worcester asked Market Link to provide a range of approaches to launching Wave to the trade arena.
As with all our projects, a strategic mix of communication and media channels were utilised, including trade press, PR, merchant point-of-sale, merchandise and trade events, online and SMS activity.
Initial response to the Wave launch was overwhelming from both major plumbing merchants and installers.