Assa Abloy EMEA asked us to create a suite of marketing assets to help relaunch their range of door closers. Through aquisition, the current range of Assa Abloy door closer although restyled to a degree, were various in design, so ended up looking rather mis-matched.
This new launch was all about bringing a consistent look to the products with the aim of making the products recognisable as Assa without need to see the branding mark.
As well as the core launch project, Assa Abloy EMEA also required a marketing toolbox, a suite of materials for use throughout the EMEA region. They would be supplied in English for each country to translate themselves, therefore the messages had to translate clearly into multiple languages and not be colloquial.
We had to adhere closely to Assa Abloy brand guidelines, but give the launch items their own identity.
Aimed at specifiers and architects, we developed a master graphic and theme to promote the new product design and indicate that the new look was now range wide. Once this was finalised we applied it to many assets including, literature, social media, emails and point-of-sale / conference items. We also supplied themed web banners for Assa Abloy to utilise within their own website.
On top of this we developed a short 30 second teaser video, which highlights the look of the new products, incorporates the launch theme and drives customers to find out more on the Assa Abloy website.
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