Hills Automotive have been working with Market Link since their birth just under ten years ago.
We’ve been responsible for their multi-business graphic standards ever since maintaining corporate identity and tone of voice standards whilst producing a cohesive suite of marketing collateral.
The overall look and feel was designed to be very flexible so it can accommodate other sub-brands as needed whilst still retaining a strong, easily recognisable identity. With many years of automotive manufacturer and dealership experience we knew instinctively what the look and feel should be.
Hills Automotive understand it’s important to speak to customers via an integrated approach. The digital world is an incredibly important aspect for all dealership-based business but there’s still a place for tactical press work whether in local newspapers, parish mags or the glossy monthlies.
We have planned, booked and fulfilled press advertising for new and used cars, commercial vehicles, Motability, events, business cars, rental and self-store.
Market Link are huge advocates of radio where car marketing is concerned reaching people at relevant time and places during their busy lives. Radio has played an important part of the mix for Hills Automotive amplifying press and online campaigns. Since working together we’ve written and produced over 75 commercials, tags and sponsorship idents from scratch.
Numerous point of sale has been designed for a wide range of campaigns – for showroom use, for local business events and agricultural shows. There’s been pull-ups, pop-ups, banners, posters, stickers, floor graphics…. the list is endless!
Not forgetting the important after sales side of Hills Automotive we’ve been integral to the delivery of their CRM functions. We help them talk to customers at numerous, considered points of ownership – not just for cars but cross selling their other business areas.
We look forward to furthering our partnership with Hills Automotive for many years to come.